Why high street wedding shops fail the fuller-figure

by | 23 June, 2017

Any curvy bride-to-be who’s braved the high street wedding shops will know that their range of plus-size wedding dresses is, um… how can we put this politely? Minimal.

That’s because as much as they profess to cater to the fuller-figure, they really only skim the surface. Which means that whilst smaller ladies get the lion’s share of the designs, your bootylicious bottom is directed to the handful of plus-size dresses…invariably hidden at the back of the shop.

The problem with the lack of choice is obvious: you have curves; you’re probably insecure about them; so you need copious amounts of exquisite designs to explore until you find the one that makes you feel absolutely gorgeous.

There’s also the empathy issue. We know how hard it is for larger ladies to relax into wedding dress shopping; the experience is usually laced with insecurities and anxieties. The high street is just not set up to put fuller-figured women at ease, and in fact achieves the exact opposite. Not because they’re cruel villains, but because they’re more focused on sizes 6-12.

This is why Brides With Curves is as much about the experience as it is the dresses.

Yes, we have a shop full of stunning plus-size gowns, but what’s really special is our compassion and understanding for the curvy bride-to-be, which comes from having been there ourselves.

So, even when a customer comes in feeling ugly and defeated, they always leave feeling a million dollars. This is our speciality, our passion and our mission. It’s why we set up our business, and why we continue to fly the flag for all you fuller-figured beauties.

If you’re a curvy bride-to-be who, quite rightly, wants to experience the joys of wedding dress shopping, get in touch. We’ll find the gown that celebrates your curves and makes you feel like the beautiful bride you are.